The business owners of Santa Maria know which side their bread is buttered, and fully intend to take full advantage of the media circus that has descended upon the town to cover the Michael Jackson trial.
Coffee Diem bistro, will be charging £265 a day for internet use during the trial.
Meanwhile the ladies at the Spearmint Rhino Gentlemen's Club, which offers full-nudity dancers, have been put on red alert. They have already notched up an increase in takings of 25% during the pretrial hearings.
The normal posse of 13 dancers will be increased to 35, to accommodate the demands of the media.
Those representatives of the media who have a penchant for Jack Daniels, may be disappointed; rumour has it that supplies are already running low.
As to whether the ordinary citizens of Santa Maria are happy about the invasion, well that remains to be seen.