As widely predicted, Michael Jackson's appearance at the World Music Awards in London last night was an embarrassing failure.
He started off badly by not greeting the fans, who had been expecting him to sing "Thriller".
Needless to say Jackson did not sing Thriller. Instead, in what clearly was a pr blunder of the highest magnitude, he was placed on stage with a choir of children.
I wonder what the pr people behind this stunt were thinking?
Jackson, having told the crowd how much he loved them (an overused showbusiness term lacking any sincerity whatsoever), then launched into a rendition of "We Are The World".
His voice then cracked four lines into the song.
At this stage the crowd began to boo, and started stamping their feet before Jackson left the stage.
One onlooker was quoted in a tabloid as saying:
"When he stopped singing no one could understand why. But when he started rambling a lot of people lost their patience.
That's when the booing started and got louder and louder until he left the stage."
Jackson claims that the story that he would perform "Thriller" was a "misunderstanding". That being the case, why did his pr machine not correct that misunderstanding before the event?
The auguries, warning that this event would be a flop were there for all to see.
Jackson had been making backstage demands totalling £250,000. Within these demands he included personal hair and make-up artists, a private jet and 20 first-class plane tickets for his entourage.
Not content with pissing off the awards organisers, he decided to also annoy the Hempel Hotel, in London's Bayswater area, where he was staying at £6,300 per night.
The hotel had to erect an 18ft wall on its first floor to provide more privacy for him and his three children, Prince Michael, Paris, and Prince Michael II.
Seemingly many other hotels had already turned down his request for accommodation.
It seems that he is now trying to live off past glories, the question is when will the money and patience of the fans run out?