The trial of Michael Jackson, whilst a disaster for him and I suspect for some of those who have taken the stand, has had at least some positive effects on the town of Santa Maria.
The town has been swamped by the legions of fans and 2,000 journalists from around the world.
The media is being charged thousands of dollars per day by the local authorities, in an attempt to cover the costs of policing the trial.
Additionally, the locals have been making money; restaurants and hotels are fully booked, and those who live nearby are renting out their roof tops so that cameras can get a good view.
The question is, what will they all do when the trial ends?