Beatles fans are venting their spleens on message boards across the net, in response to a decision by Sony/ATV Music Publishing to sell the rights to use the Beatles song "All You Need is Love" to Procter and Gamble for use in an advert for nappies.
Procter & Gamble has purchased the rights to use the song from Sony/ATV Music Publishing, which owns Northern Songs, the Beatles' catalogue.
This is a joint venture with Michael Jackson, who originally bought the songs. The company does not need permission from Sir Paul McCartney, Ringo Starr or the widows of John Lennon and George Harrison to licence a Beatles lyric.
Beatles fans are calling for a protest campaign to stop the advert.
The ad features a baby jumping on a teddy bear in a disposable nappy which offers "ultimate leak protection", while a Beatles copy band sings All You Need Is Luvs.
A storm in a teacup, as far as I can see.